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About Sam

Meet Sam Elsaadi

Area Leader. Franchise Owner. Coach. Builder of operators.

Sam has spent 36+ years inside the retail and convenience-store industry — starting as a store manager in 1979, scaling into district leadership, owning four 7-Eleven franchises for 17 years, and most recently coaching 13–17 franchise locations as an Area Leader for 7-Eleven Inc. He's lived every seat in the store, from the register to the boardroom.

Professional portrait of Sam Elsaadi in a suede blazer.
Sam Elsaadi with crystal awards displayed in front of him.

Two-Time Retailer Initiative Champion. Fresh Food Champion. Sales Growth Champion. Brand Excellence — Customer Experience. Emerald Champion. Sam has been recognized by 7-Eleven Inc. across nearly every category that defines a great store.

Career Timeline

A store operator’s career, top to bottom.

  1. 2024 – 2026

    Area Leader, Franchise Operations

    7-Eleven Inc., Austin TX

    Coached Store Leaders and Franchise Owners across 13–17 locations on brand standards, selling culture, merchandising, and team performance.

  2. 2007 – 2024

    Franchise Owner (4 locations)

    7-Eleven Inc.

    Owned and operated four 7-Eleven franchises for 17 years. Sustained 15% year-over-year sales growth across the portfolio.

  3. 2005 – 2008

    Franchise Owner

    Quiznos Sub, Houston TX

    Revamped store operations and built vendor relationships.

  4. 1993 – 2005

    Store Director

    Toys "R" Us, Houston TX

    Drove the store to #1 in the district; 25% sales growth over two years.

  5. 1990 – 1993

    District Sales Manager

    National Convenience Stores (Stop N Go)

    Led 8 stores in Houston Metro; one of the company's highest-rated districts.

  6. 1988 – 1990

    District Sales Manager

    Mini Mart Corporation, FL

    Led 9 stores from Fort Lauderdale to the Florida Keys.

  7. 1979 – 1988

    Store Manager

    National Convenience Stores, Houston TX

    Managed the company's highest-volume location; led the "New Concept Store."

  8. 1985

    B.A. Business Administration

    University of Houston

    Built the business foundation that shaped a career in retail operations and leadership.

In Action

Coaching in the field, not from behind a desk.

Walking stores with 7-Eleven United Zone leadership.
Walking stores with 7-Eleven United Zone leadership.
Leading a multi-stakeholder store walk.
Leading a multi-stakeholder store walk.
Training franchisees on how fresh food drives margin.
Training franchisees on how fresh food drives margin.
Speaking at a new store opening, downtown Austin.
Speaking at a new store opening, downtown Austin.
With franchisees at a community store event.
With franchisees at a community store event.
Back-office coaching on systems, inventory, and KPIs.
Back-office coaching on systems, inventory, and KPIs.
On the floor, with the team, every visit.
On the floor, with the team, every visit.
7-Eleven Franchisee since 2007.
7-Eleven Franchisee since 2007.

Why I do this

“After 36 years in this industry, I've learned one thing: every store is winnable. I've turned around underperforming locations, built teams from scratch, and watched young franchisees go from overwhelmed to running clean, profitable, growing businesses. Now my job is to help more operators get there — faster, and with fewer mistakes. If you run a c-store, own a franchise, or are thinking about buying one, I want to help you win.”
— Sam Elsaadi
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